Coffee Pacifica Corporate UpdateMonday July 9 1:00 PMCoffee Pacifica, Inc. (OTCBB:CFPC) announced today that it has notified Deidrich Coffee, Inc. ("Diedrich") of its decision to not proceed with a tender offer to acquire 3,000,000 shares of the capital stock of Deidrich Coffee, Inc. (representing approximately 66% of the issued and outstanding shares of Deidrich Coffee, Inc.) On June 11, 2007, in a Form 8-K filing with the Securities and Exchange Commission, Coffee Pacifica announced its intention to make a tender offer to acquire shares of Diedrich. Coffee Pacifica continues to evaluate other suitable acquisition targets that meet exacting standards of roasting coffees and supplying coffee on a "Growers Direct" basis to the wholesale and retail gourmet markets. Coffee Pacifica's management has been committed to the "Growers Direct" marketing strategy since its inception in 2001. Recent additions of Penlyne Castle brand of "Jamaican Blue Mountain" coffee and Ethiopian Fair Trade and Organic coffees bode well for the future growth in revenue of Coffee Pacifica. Jamaican Blue Mountain coffee remains as one of the world's most expensive coffees. Secondly, the Fair Trade Organic coffees from Ethiopia are about paying the coffee farmers a fair price so they can improve their standard of living. We anticipate adding another coffee supply country during the 2007 fiscal period. Coffee Pacifica will provide additional information regarding its milestone accomplishments at a later date. Coffee Pacifica, Inc. is a distributor and a marketer in the United States, Canada and Europe of the green bean coffee grown in Papua New Guinea and "Penlyne Castle" brand "Jamaican Blue Mountain" coffee grown by Blue Mountain Coffee Co-Operative Society Ltd ("BMCC") of Jamaica. Green bean coffee in Papua New Guinea is grown by Coffee Pacifica's shareholder-farmers in the Highland region's rich volcanic soils between the altitudes of 4,000 and 6,000 feet above sea level. Papua New Guinea exports approximately 2% of the annual world green bean production. Papua New Guinea coffee is well regarded by consumers for its uniqueness, consistency and special flavor characteristics. For more information about our coffee products, visit our website at www.coffeepacifica.com. Coffee Pacifica's wholly owned subsidiary, Uncommon Grounds Inc., established in 1984, is a coffee roasting and wholesale company based in Berkeley, California. Visit their website at www.uncommongrounds.net to purchase our roasted coffee beans. PNG Coffee Growers Federation Ltd. ("PNGCGF") is our strategic partner and a major shareholder. PNGCGF's shareholders are 179 individual independent coffee grower co-operatives in 11 of the 13 coffee growing provinces in Papua New Guinea. This represents approximately 120,000 plus individual coffee farmers involved in producing co-operative coffee. The high quality premium-grade coffee produced by the co-operatives are pooled and marketed by Coffee Pacifica. In PNG approximately 86% of the exported coffee is annually produced by the small independent coffee growers. "Penlyne Castle" brand "Jamaican Blue Mountain" coffee is grown by Blue Mountain Coffee Co-Operative Society Ltd ("BMCC") of Jamaica. BMCC is a Jamaican incorporated society that has been actively involved in the production and exportation of the Jamaican coffee since 1949. BMCC represents approximately 3,000 coffee farmers within the Blue Mountain coffee region of Jamaica. BMCC was established to enhance and improve the economic benefits of its members. Except for the historical matters contained herein, statements in this press release contain "forward-looking statements" within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties which may affect the Company's current and future business and prospects. Actual results could differ materially, as a result of various risk factors including but not limited to such as: (1) competition in the markets for the Company's coffee; (2) the ability of the Company to execute its plans; and (3) other factors detailed in the Company's public filings with the SEC. By making these forward-looking statements, the Company can give no assurances that transactions described in this press release will be successfully completed, and undertakes no obligation to update these statements for revisions or changes after the date of this press release. This release should be read in conjunction with our Annual Report on Form 10-KSB and our other filings with the SEC through the date of this release, which identifies important factors that could affect the forward-looking statements in this release. In addition, factors that could cause actual results to differ materially from those contemplated in the statements include, without limitation, overall economic conditions, and other risks associated generally with green bean coffee business. These forward-looking statements are not guarantees of future performance. |
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