Reuters Finance News, Australia

http://au.biz.yahoo.com//070718/19/1bgyb.html

Wednesday July 18, 8:57 PM

UPDATE 1-Australia's David Jones upgrades profit outlook

(Adds details, shares)

SYDNEY, July 18 (Reuters) - Australian upmarket retailer David Jones Ltd. (ASX: DJS.ax) revised up its earnings outlook on Wednesday, saying sales had been boosted by a strong economic environment and industry restructuring.

David Jones said it expected profit for the full year to July 28, 2007, would grow by 32.6-34.2 percent, above analysts' forecasts.

That compares with market forecasts of net profit after tax of a 30 percent increase to A$105.5 million ($91.7 million), according to a Reuters Estimates survey of eight analysts.

The upgrade pushed the department store chain's shares up as much as 2.8 percent in early trading. David Jones last traded up 1.3 percent at A$5.59.

The retailer said it now expects its second half profit to come in at A$36.5 million to A$37.8 million, which would represent growth of 37-42 percent on a year earlier.

That is sharply higher than the retailer's previous forecast of second-half profit rising 8.5 percent to 13.5 percent.

Chief Executive Mark McInnes cited a strong economic backdrop, the retailer's focus on brand names and the shifting position of rival department store chain Myer as driving the improved performance.

Australia's economy is in its 17th year of economic growth and unemployment is near record lows.

Analysts say privately-held Myer's slight shift downmarket means it is competing more directly now with discounters such as Coles Group Ltd's CGJ.AX Target rather than David Jones.

David Jones said fourth-quarter sales revenue was expected to be up 8 percent on a like-for-like basis, or 11 percent including a new store, boosted by the winter discount sales.

"Trading through the fourth-quarter clearance has been outstanding, delivering a 10 percent like-for-like increase," it said.

When David Jones reported robust sales for its third quarter, it said it was too early to lift its conservative profit guidance until it had traded through the fourth quarter.

The retailer is due to report fourth-quarter sales on Aug. 8 and full-year profits in late September. ($1=A$1.15)

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