The output and sales volume of the automobile industry in China in 2006 reached 7.2797 million units and 7.2160 million units respectively, each up by 27.32% and 25.13% which indicated that China has become world's second-largest automobile consumer market next to US. The domestic automobile sales in 2007 are expected to grow by around 15%, exceeding 8 million units. The rapidly growing automobile market in China activates the whole automobile industry chain. The before-market penetration of the car audio sector has reached 100%.
The Car audio market is divided into two parts: the OEM market, which means that car makers take a certain OEM brand as the standard figuration of their cars during production; and retail market, which means the terminal retail market aiming at consumers, mainly the car audio shop. OEM has occupied the majority of the domestic car audio market share and demands in car audio OEM market in 2006 were roughly 7.2 million sets and such market size is estimated to hit more than 10 million sets in 2010.
The car audio retail market is small in scale but has great potential as consumers pursue high quality of car audio and individualization. While after-sales market scale accounts for over 70% of total in the developed countries. Therefore, the after-sales market of car audio in China is expected to become larger in proportion and witness a rapid growth.
Overall, the rapidly growing automobile market in China will no doubt bring great opportunities to the car audio market which tends to grow annually at around 10%.
Report Chapters
1. Car audio system overview
2. Current status and trends of car audio market
3. Car audio makers and brands
4. Consumption analysis of car audio after-sale market
5. Conclusions and viewpoints
Companies mentioned:
- Clarion
- Pioneer
- Panasonic
- Alpine
- Sony
- Kenwood
- JVC
- Sanyo
- Fujitsu Ten
- Daewoo
- Nakamichi
- Kicker
- Rockford
- MTX
- JL
- Audio Control
- McIntosh
- Boston
- Dynamat
- RODEK
- Siemens VDO
- Bosch
- Philips
- Mannesmann
- Focal
- Audison
- Dragster
- MBQuart
- Heco
- DLS
- RENO
- DALI
- Dynaudio
- DEGO
For more information visit http://www.researchandmarkets.com/reports/c69066
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