According to New Report, Healthcare Consumers Have a Shortened Attention Span

Thursday October 11 11:02 AM

Research and Markets (http://www.researchandmarkets.com/reports/c71242) has announced the addition of Health Risk Assessments and Health Coaching: How the Web and Consumer's Expectations Are Changing the Landscape, an audio conference on CD-ROM to their offering.

Health Risk Assessments and Health Coaching: How the Web and Consumer's Expectations Are Changing the Landscape, a September 26, 2007 audio conference on CD-ROM, examines how consumer developments are impacting the collection of health risk data and the health coaching sessions that may result from a health risk assessment (HRA).

According to industry expert Allyson Faist, president and CEO, MEDeCOACH, healthcare consumers have a shortened attention span and an expectation of relevancy in the communications they receive. During this 45-minute audio conference, Faist examined how these consumer developments are impacting the collection of health risk data and the resulting health coaching sessions.

You will get details on:

- Understanding the key factors in determining which questions you really need to ask in an HRA;

- Designing an online HRA that captures the data you need while not turning off your member;

- Integrating multiple communication efforts to improve health coaching results;

- Creating effective delivery and customized online and e-mail coaching sessions; and

- Complying with federal HIPAA requirements for online coaching.

WHO WILL BENEFIT FROM THIS AUDIO CONFERENCE?

CEOs, medical directors, disease management directors, managers and coordinators, health plan executives, care management nurses, health coaches and business development and strategic planning directors.

ABOUT OUR PANELIST:

Allyson Faist, R.N., M.B.A. is the president and CEO for MEDeCOACH.com, Inc. Faist has over 20 years of executive and entrepreneurial experience in healthcare and internet companies where she was responsible for sales and marketing, including the development of new products and services.

Faist started her career as a nurse at New York Hospital Cornell Medical Center. Leaving primary nursing Faist joined an early stage home infusion company, where she developed marketing plans for alternate site AIDS care. Faist then served as a business development executive for Caremark International. This responsibility encompassed managing payer contracting, strategic marketing, and IPA development.

While serving as senior vice president, employee products for Healthway Communications International, parent company of HealthAnswers.com, Faist became interested in using personal coaches to augment web-based information and education products. She researched the market and identified the viability of web-based coaching as a means to achieve a healthy lifestyle change for clients. This research led to the formation of MEDeCOACH.com

MEDeCOACH is a health and wellness software that delivers intelligent personalized health coaching to improve lifestyle habits. The system delivers self guided programs along with the capability to provide telephone, email and one-on-one health coaching.

Faist holds a Bachelor of Science in Nursing from Wagner College in New York City and is a registered nurse in Texas and New York. She earned a Master of Business Administration from Houston Baptist University, where she was awarded the Entrepreneur Scholarship from the Texas Business Hall of Fame.

For more information visit http://www.researchandmarkets.com/reports/c71242

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