NeuLion Continues to Penetrate Sports and Entertainment - American Basketball Association Debuts on NeuLion's iPTV Network

Wednesday December 12 1:00 AM

In conjunction with Sports Video Group's League Technology Summit in New York City on December 11, this announcement follows NeuLion's successful launch of other IPTV networks for the National Hockey League, New York Knicks, National High School Coaches Association and others.

Leveraging NeuLion's iPTV platform to broadcast live and video on demand content, streamed directly to the TV, the ABA will offer Chinese basketball games and other game footage through NeuLion's Chinese media network - KyLinTV.

Launched in 2005, KyLinTV now has over 25,000 subscribers in every U.S. State and Canadian providence. These viewers have direct access to the largest selection of Chinese television entertainment and most popular broadcasts from China, Hong Kong and Taiwan in North America. The ABA games will now be carried on the KyLinTV service.

NeuLion's iPTV service allows KyLinTV subscribers to watch television programming through NeuLion's set top box using an internet connection. Pay per view games will be available for $2.99 beginning later this month. There will be least two games per week featuring the Beijing Aoshen Olympian vs US/Canada teams.

The ABA has teams from the U.S. Canada, Mexico, and Beijing. Previously based in Los Angeles, the Beijing Aoshen Olympian will be playing this season in Singapore. ABA teams from Canada and the U.S. will be playing games throughout the season there - and it is these games that will be featured on KyLinTV.

"Basketball is quickly becoming the number one sport worldwide and the Beijing Aoshen Olympian is gaining incredible fame. We are thrilled to reach the growing Chinese audience in North America and are eager to bring them this basketball coverage on KyLinTV," said Charles Key, the ABA's vice president of media and marketing.

"NeuLion Sport Networks continue to grow. We are excited to have the ABA as a new basketball content provider and partner. Consumers prefer to have a choice in watching sports on either the TV or the PC and that is a slam dunk for us, since our platform can deliver to either device," said Chris Wagner, executive vice president and co-founder of NeuLion.

"The ABA recently signed a 15-year agreement with the Beijing Aoshen Olympian to develop teams in Asia, including mainland China, Hong Kong and Macao," stated Joe Newman, ABA CEO. "We are very excited about this season as being the first step towards bringing the excitement of ABA basketball to the world and having a wonderful partner like NeuLion is very important to us."

About ABA:

The American Basketball Association (ABA) was founded in 1967, and eventually merged, in part, with the National Basketball Association (NBA). The ABA was re-born several years ago and now has over 30 teams in the US, Canada and Mexico and anticipates over 50 teams next season. For more information, please visit www.abalive.com.

About NeuLion:

NeuLion is an IPTV service provider that builds broadcasting networks operating over the Internet. By using the public Internet, content can reach viewers anywhere in the world.

NeuLion customers are interested in reaching specific markets with a broadcast television and video streaming service or are broadband providers looking for new applications. NeuLion offers an end to end service that delivers content directly to the TV, PC or a variety of other consumer devices.

Programming carried by NeuLion includes sports, religious networks, broadcast television from international providers and others. The technology used by NeuLion allows streaming video to be delivered at lower bandwidths than cable and satellite television signals without sacrificing picture quality. To learn more visit www.neulion.com.

Contact:

The American Basketball Association
Press Contact
Joe Newman, +1-317-844-7502
JoeNewman@abalive.com
or
NeuLion, Inc.
Press Contact
Jennifer Powalski, +1-516-622-8334
jennifer.powalski@neulion.com

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