ITB Berlin is Setting Records and is Fully Booked: 11,147 Exhibiting Companies from 186 Countries.

Friday February 29 10:17 PM

ITB Berlin is sending out clear signals for the industry

On an area covering around 160,000 square metres, ITB Berlin offers a complete overview of all the products relating to travel, be it holiday or business travel. The range extends from service providers such as hotels and airlines to tour operators and individual countries and regions. Over five days, the trends will be set in the capital for an industry which, with over 100 million employees, is indisputably one of the largest and most important growth industries. During the ITB Convention Market Trends & Innovations, eminent figures from the industry will discuss the challenges of the present and highlight prospects for the future. Prof. Norbert Walker, Chief Economist of Deutsche Bank, will be presenting the recently published study "Climate Change and Tourism", an analysis by Deutsche Bank Research, as an exclusive at the Convention. Following its successful premiere in 2007, the World Economic Forum will present its "Global Travel & Tourism Competitiveness Monitor" once again this year and ensure a few surprises when assessing the performances of destinations. For the first time ever, the European Investment Bank is using ITB Berlin to hold an event attended by eminent figures on the topic of sustainable tourism in the Mediterranean region.

The ITB Berlin will be taking place from Wednesday, 5 March, to Sunday, 9 March 2008, and the ITB Berlin Convention Market Trends & Innovations is held from Wednesday, 5 March, to Saturday, 8 March 2008. The trade visitors' days will run from Wednesday to Friday.

Full programme details can be found at www.itb-berlin.com and www.itb-convention.com.

Contact:

Messe Berlin:
Michael T. Hofer
Group Press and Public Relations Director
or
ITB Berlin/ITB Asia:
Astrid Ehring
Press officer
Tel.:+ 4930 3038-2275
Fax: + 4930 3038-2141
ehring@messe-berlin.com
Further information:
http://www.itb-berlin.com
www.itb-convention.com

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