Tensilica and NuFront to Show T-MMB Mobile TV Solution at China's IIC 2008 Shows

Tuesday March 4 12:13 AM

The T-MMB mobile TV standard is in the running to be adopted throughout China, and there are plans to have this in place in time for the Beijing Olympics.

NuFront's T-MMB mobile TV baseband chip employs Tensilica's Xtensa(R) configurable processor. "Tensilica's Xtensa processor was very attractive for our next design because standard processor cores couldn't give us the performance we needed," stated Hamilton Yong, COO, NuFront Software. "The only way to get the performance was to optimize the processor, and Tensilica is the only company with the automated tools to make that customization much easier and ensure our success."

Tensilica also will showcase its processor cores at IIC-China, including its video DSP, Diamond Standard RISC CPUs and the popular HiFi 2 Audio Engine, the most popular commercial audio core on the market, designed into millions of cellular phones.

About Tensilica

Tensilica, Inc., is the recognized leader in configurable processor technology and has leveraged that technology to become the leading supplier of licensable controllers and DSP cores for mobile audio and video applications. Tensilica offers the broadest line of controller, CPU, network, and specialty DSP processors on the market today -- including full software toolchain and modeling support -- in both an off-the-shelf format via the Diamond Standard Series cores and with full designer configurability with the Xtensa processor family. The modern design behind all of Tensilica's processor cores provide semiconductor companies and system OEMs with the lowest power, smallest area solutions for high-volume products including mobile phones and other consumer electronics, networking and telecommunications equipment, and computer peripherals. For more information on Tensilica's patented, benchmark-proven processors, visit www.tensilica.com.

Editors' Notes:

-- Tensilica and Xtensa are registered trademarks belonging to Tensilica Inc. All other company and product names mentioned are trademarks and/or registered trademarks of their respective owners.

-- Tensilica's announced licensees include Afa Technologies, ALPS, Aquantia, Astute Networks, Atheros, AMD (ATI), Avision, Bay Microsystems, Berkeley Wireless Research Center, Broadcom, Brocade, Chiplen, Cisco Systems, CMC Microsystems, Conexant Systems, DS2, EE Solutions, Epson, ETRI, FUJIFILM Microdevices, Fujitsu Ltd., Hudson Soft, iBiquity Digital, Ikanos Communications, Intel, Juniper Networks, LG Electronics, Lucid Information Technology, Marvell, MediaPhy, NEC Laboratories America, NEC Corporation, NetEffect, Neterion, Nethra Imaging, Nippon Telephone and Telegraph (NTT), NuFront, NVIDIA, Olympus Optical Co. Ltd., Penstar, Plato Networks, PnpNetwork Technologies, Samsung, Sandforce, Server Engines, SiBEAM, Silicon Optix, Sony, STMicroelectronics, Stretch, TranSwitch Corporation, u-Nav Microelectronics, UpZide, Valens Semiconductor, Validity Sensors, Victor Company of Japan (JVC), and XM Radio.

Contact:

Tensilica, Inc.
Paula Jones, 408-327-7343
paula@tensilica.com
or
For Tensilica, Inc.
Erika Powelson, 831-424-1811
erika@powelsoninc.com

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