Paris to Beijing: Dassault Systemes' 'Virtual Plus Reality Challenge', a Three-Dimensional Race Based on Innovative 3D TechnologiesFriday March 7 5:00 PM-- A technologically advanced mini-website based on the latest 3D solutions allowing the general public to watch the Paris-Beijing race run by renowned marathon runner Philippe Fuchs in real-time -- A global premiere for science and sports with the Marseille Motion Science Institute using Philippe Fuchs' biomechanical data to model his stride -- A charity event in partnership with Sports Without Borders allowing the general public to join the marathon through an innovative Facebook application Following its March 7 launch, the "Virtual Plus Reality Challenge" will continue through to Fuchs' arrival in Beijing during the Summer Olympic Games. Running for innovation in sports with Dassault Systemes Known for its 3D solutions helping companies to design, produce and recycle products ranging from airplanes to shampoo bottles, Dassault Systemes' 3D solutions are also being used to create innovative and high-performing sports applications, from stadiums to bicycles to running shoes. For example, leading sports apparel companies like Under Armour push the limits with Dassault Systemes' solutions to launch new innovative products. The "Virtual Plus Reality Challenge" goes one step further, with 3D sports applications for the general public, a partnership with Sports Without Borders and a cutting-edge study combining sports and science. A chance to experience Philippe Fuchs' race in 3D on Dassault Systemes' mini-website Fuchs supporters will be only a click away from the runner's latest progress. A dedicated mini-website will allow fans to get his real-time position via a geolocation interface, video commentary on his cardiac performance, and multimedia updates from Fuchs himself of latest developments, thanks to his 3D avatar and Dassault Systemes' online TVnima1 broadcast application. Boosting sports research with 3D technologies After the 3D modeling of products as simple as a water bottle and as complex as a submarine, the next challenge is to model the human body and its functions. Thanks to Dassault Systemes' solutions, scientists have already modeled the human foot in 3D. In order to confirm the accuracy of this model, the Marseille Motion Science Institute, in collaboration with Dassault Systemes, will use biometric data gathered during Fuchs' Paris-Beijing run to verify that the virtual foot does in fact behave like a real one, in all its complexity. The resulting scientifically proven 3D model foot, a first worldwide, will be used to promote advancements in sports medicine and equipment design, as well as optimize athletic training. Open to all: the longest virtual race with Sports Without Borders Dassault Systemes invites the general public to join Fuchs in this charity race for Sports Without Borders via an innovative Facebook application: virtual runners will be assigned 3D photorealistic avatars generated from 2D portraits and will select virtual running environments from a photo library. Once these steps completed, virtual runners will receive a video of their virtual run. They can also build support for Sports Without Borders by inviting Facebook friends to participate, which will result in the creation of a solidarity chain linking all friends' videos in a single virtual relay. Dassault Systemes will feature the longest and zaniest relays in its Virtual Relay Hall of Fame on the dedicated mini-website, as well as a real-time counter of virtual (and real) kilometers run. The kilometers run by virtual participants will be added to those run by Fuchs, and Dassault Systemes will contribute accordingly to Sports Without Borders' efforts to improve the living conditions of children in Latin American, Africa and Asia with athletic programs. Dassault Systemes' partnership with this dynamic NGO will leverage the universal appeal of 3D solutions in order to build awareness and support of Sports Without Borders' projects internationally. To follow or participate in the "Virtual Plus Reality Challenge", please visit: www.3ds.com/VplusR About Dassault Systemes As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systemes brings value to more than 100,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systemes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systemes portfolio consists of CATIA for designing the virtual product - SolidWorks for 3D mechanical design - DELMIA for virtual production - SIMULIA for virtual testing - ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences. Dassault Systemes is listed on the Nasdaq (DASTY) and Euronext Paris (#13065, DSY.PA) stock exchanges. For more information, visit http://www.3ds.com CATIA, DELMIA, ENOVIA, SIMULIA, SolidWorks and 3D VIA are registered trademarks of Dassault Systemes or its subsidiaries in the US and/or other countries. 1 TVnima is an online Realtime 3D application that allows anyone to create a TV news program using their personal media (photos, images, videos). You can add a voice and import media, choose your camera angles and presenter gestures in just a few clicks. Contact: Dassault Systemes Press Contacts: Derek Lane (DS Americas) derek.lane@3ds.com +1 (818) 673-2243 or Mikiko Igarashi (DS AP) mikiko.igarashi@3ds.com +81 3 5442 4138 or Arnaud Malherbe (DS EMEA) arnaud.malherbe@3ds.com +33 (0)1 55 49 87 73 |
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