The Market for Switched Digital Video Equipment, Software, and Services is Expected to Grow from About US$ 165 Million During 2008

Thursday March 20 11:09 PM

Switched Digital Video (SDV) technologies provide an excellent long-term approach that can help Cable operators to succeed over the long run. Top line findings include:-Cable TV can increase HDTV, data, and VOD

-Switched Digital Video can be a "magic bullet"

-Key vendors are all making investments to bring Switched Digital Video technologies forward

The market for Switched Digital Video equipment, software, and services is expected to grow from about US$ 165 million during 2008, up to more than US$1 billion in 2012. Initial deployments will create a strong market for upgrades, which will become dominant in 2012.

This report is the first to offer a complete "bottoms up" market model, estimating the annual costs for new and upgraded Switched Digital Video installations, the number of large, medium, and small headends expected to use SDV, and the annual value of the SDV market in four geographic regions.

North America will be the dominant region. Key growth opportunities will arise in Asia, Europe, and the ROW countries. The strategic key to success will be winning early deployments, because follow-on upgrades will be lucrative. World-class professional services, staff training, and the ability to remotely monitor and repair SDV installations will be the winning formula.

Cable TV operators, equipment vendors, TelcoTV (IPTV) operators, and satellite services should all purchase this report, because they need to see how the market will develop.

Topics Covered:

Executive Summary

Cable TV Systems, Worldwide, Face Increasing Competition

Switched Digital Video (SDV) Provides a Powerful Solution

Competitive Issues Facing Cable TV That Create an Opportunity for Switched Digital

Video as an Optimal Solution

Competition Heating Up For All Cable TV Services

Satellite TV Services Pushing HDTV

Telco TV Services Pushing HDTV, VOD, and Broadband

Increasing Number of High Definition TV Channels

DirecTV Touting 'More HDTV' Than Cable

EchoStar's DISH Network Acquires Sling Media

EchoStar Delivers VOOM HDTV Channels

Increasing Number of Niche, Ethnic, and Non-English Language TV Channels

Non-English/Non-Spanish Channels

Spanish-Language Channels

Personal Video Recorders Offsetting Some Advantages of Video-on-Demand

Increasing the Number of Video-on-Demand Streams

Time-Warner's Start Over Service Improves Efficiency of VOD Infrastructure

Increasing the Number of High Definition VOD streams

Increasing Use of Interactivity with tru2way Connectivity

Adding More Channels with Locally-Addressable Advertising

Need to Continue Support for Local Analog TV Channels After Analog Cut Off

Need to Add Support for Local Low-Power Analog TV Stations After Analog Cut Off

Negotiation of Retransmission Consent Agreements

Government Interest in A La Carte TV Program Pricing

Digital Simulcasting of Analog Services on Digital Tiers

Need to Increase Broadband Internet Service Speeds with DOCSIS 3

Need to Provide Protected Bandwidth for Voice-over-IP Services

Cable TV Systems Face Choices to Optimize the Use of a Fixed Bandwidth Asset

Elegant Engineering of Thorny Problems is a Hallmark of the Cable TV Industry

Analog TV Channels

High Speed Data and Voice Telephony Channels

MPEG-2, Variable Bit Rate, Constant Bit Rate, MPEG-4, and High Definition

Linear Broadcasts, On Demand Services, and Switched Digital Video

Service Groups

Options that Cable TV Operators Can Use to Expand Their Service Offerings

A Brief Look at How Switched Digital Video Works

Switched Digital for Standard Definition Linear Broadcasts

The SDV Cable TV Network Becomes a Living, Breathing Entity

Switched Digital Video for High Definition Linear Broadcast

Switched Digital Video for Unicasting, VOD, and Addressable Advertising

Switched Digital Video Becomes a Revenue Generator for Local Cable

Ten Elements of a Switched Digital Video Deployment

Professional Services

Additional MPEG-2, or MPEG-4 Video Encoders

Bulk Encryption or Edge Encryption

Interfacing to Existing Infrastructure and Management Systems

SDV Management System

SDV Resource Manager

SDV Session Manager

Improved Edge QAM Devices

Upgradeable Client Software for Digital Set Top Boxes

Support for Continuous Research and Development

Forecasts by Region, by Category

Minimum Requirements for SDV Installation

Assumptions Made about System Size

Approximations for Typical New and Upgraded SDV Installation Costs

North America by Category

Europe by Category

Asia by Category

Rest of the World (ROW) by Category

Worldwide Summary by Category

Worldwide Summary Forecasts by Geographic Region

Switched Digital Video Solutions

BigBand Networks

BigBand is the Early Leader in Switched Digital Video

BigBand's Professional Services Team Providing a Competitive Advantage

BigBand Announces Fifth Generation SDV Product Line

Motorola Connected Home Solutions

Cisco Systems

ARRIS

Scopus

Harmonic

TANDBERG Television

Imagine Communications

Methodology

Glossary

Related Reports

List of Tables

For more information, visit http://www.researchandmarkets.com/reports/c86509

Contact:

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980

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