New Research Forecasts the Online Games Market in China Will Exceed 3 Billion in 2010

Thursday March 27 12:07 AM

The market grew more than 60% to reach $1.66 billion in 2007. These findings are contained in this exclusive 130-page "Games Market in China" study. A key trend to track in 2008 is rising average-revenue-per-user (ARPU). Certain online games are reaching $7 to $12 a month in average-revenue-per-user, significantly higher than past averages of $5 or less per month.

- Game operators in China experienced strong revenue growth in 2007. The biggest gainers were game operators Shanda (up 49% to $338 million), Giant (up 274% to $209 million), The9 (up 30% to $175 million) and Perfect World (up 593% to $95 million). Game operator Giant Interactive generated the majority of its $209 million revenues from one title, "Zhengtu Online." China's most popular online game, Netease's "Fantasy Westward Journey" has 1.66 million peak concurrent users, followed by Giant's "Zhengtu Online" with 1.52 million peak concurrent users. Successful MMORPGs can be highly profitable. Game operator Giant Interactive generated the majority of its $209 million revenues from one title, "Zhengtu Online."

- The study also contains highlights from Phoenix Generation reports, consisting of more than 200 one-on-one, personalized interviews conducted with Chinese youth. Gamers cite cheating and account thefts as a top reason for abandoning a game and seek out game operators with a reliable reputation.

- "Games Market in China" study provides an in-depth analysis of the Chinese games market. The report contains 2006 to 2011 forecasts; inhibitors and drivers to growth; deep marketplace analysis; profiles of key market players; and strategic conclusions. "

Methodology

Glossary of Terms and Abbreviations

Defining Online Games

I. Executive Summary

II. PC Hardware

III. Internet and Broadband

IV. Internet Cafes

V. Unique Characteristics of Online Games

VI. Drivers to Growth

VII. Inhibitors to Growth

VIII. Games Market Top Trends

IX. Games Market Forecasts

X. Top Game Operators

XI. Top Online Games

XII. Profiles of Select Online Games

XIII. Billing and Payment Methods

XIV. Leading Game Publishers and Operators

CDC Games

Giant Interactive Group Inc

NetEase

NetDragon

Shanda Entertainment

Sohu.com Inc.

Games Division

Tencent

The9 Limited

World of Warcraft

Perfect World

9you

XV. The Phoenix Generation: Consumer Insights into Chinese Youth

XVI. Socio-Economic Overview

XVII. Software Piracy

XVIII. Government Regulations

Table of Figures

For more information visit http://www.researchandmarkets.com/reports/c86824

Contact:

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

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