This Report Reviews Opportunities Strengths Weaknesses and the Risks of the Emerging Indian Wireless Market

Thursday March 27 11:49 PM

Over 240 million people in India now own mobile phones, and significant opportunities for content providers are available in this nascent market. In India, wireless operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market for ring tones, gaming, mobile imagery and streaming audio and video.

This latest market research examines how India's service providers, network operators, application and content providers are positioning themselves to compete in India's mobile market. This report reviews opportunities, strengths, weaknesses and the risks of this emerging wireless market of over 1 billion people, and over 1,300 interviews we conducted with Indian consumers to learn their thinking and desires for mobile content and applications

This report, updated quarterly, covers the following topics of the mobile communications market in India:

-Consumer surveys on the usage of mobile data services - what are the key applications and content that users are willing to pay for?

-Outline of important mobile VAS content providers in India

-Growth of mobile phone subscribers and average ARPUs in India

-Revenue growth of mobile VAS value added services in India

-Developments in the evolution to 3G and Wireless Broadband

Key Questions Answered:

Our research provides immediate answers to a number of opaque issues of the mobile market in India:

-How big is the market for mobile content and entertainment services in India?

-What opportunities are there for mobile content providers in India?

-What are the new mobile applications being adopted in India?

-How do consumers learn of new mobile content services and applications?

-Forecast of mobile subscribers and mobile penetration to 2013

-Risks and weaknesses of the India mobile communications market

Contents:

1. Introduction

Report Objectives

Assumptions

2. Executive Summary and Market Forecast

Current Situation

Market Forecast

Mobile Subscriber Growth Forecast

Comparison to China - Mobile Subscribers

Mobile Penetration

Mobile Subscriber Growth Drivers

ARPU Achievements and Outlook

Wireless Content Forecast

Market Share of Mobile Operators

3. Demographics and Economic Outlook

What's special about India?

Consumer Consumption

4. Regulatory and Spectrum Issues

5. Growth Strategies of Leading Mobile Service Providers

Aircel

Reliance

BSNL

Bharti

Hutch

IDEA Cellular

6. Mobile Data and Services

The Internet Environment

The Internet's Impact on Mobile VAS Portals

Mobile Data Revenue Growth

Mobile VAS Revenue 2004 - 2012

Distribution of VAS Revenue

Revenue Sharing Model with Operators

Mobile Content Portals in India

Leading Mobile Portals

Where Indian Mobile Users Get Their Content

Leading Mobile Content Providers in India

VAS Content Costs in India

Mobile VAS Content - Desires and Frequency of Use

Importance of Viral Marketing for New Mobile Content

3G Outlook

7. Final Notes

Methodology

Survey and Forecasting Notes

Survey Demographics

Age and Sex

Internet Access Places

Employment Status

Notices

For more information visit http://www.researchandmarkets.com/reports/c86912

Contact:

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980
press@researchandmarkets.com

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