2008 Giftionery Taipei Spring Show: NPM Licensing Fuses With Common Fashion

Thursday April 24 6:25 PM

Debuting original new designs, Taiwan's National Palace Museum (NPM) has licensed a variety of companies to interpret the traditional Chinese artworks of old, blending old and well-known motifs with contemporary trends.

With something for the whole family, NPM's displays include charming new-aged children's toys presented by Bright Ideas Design Co., who began cooperation with NPM in 2006. Modeled on the famously mysterious four Lohan masters of old and their trusty disciples, Bright Ideas' designs draw strongly on Japan and Taiwan animation techniques, attracting new interests in the classical world.

The same goes for NPM's newest 2008 interpretation of "Children at Play" painting, which features the interchangeable body parts of the big sister and the little brother in the drawing. The pair comes with an ornamental cat.

Also introducing its first children's product to the scene, TaipeiTokyo Image and Information Co. has brought together the Japanese "Hello Kitty" fluffy, cuddly motif to China's Qing Dynasty carving of the delicate jade "White Cabbage," which consists of two insects on a cabbage. The sculpture, representing wealth and prosperity, is combined with the purity and cutesiness of youth to provide children with both a cultured and carefree playmate, says Huang Kuo-chun, president of TaipeiTokyo.

The products are now available in some bookstores, but mainly at the National Palace Museum gift shop.

Contact:

Exhibition Dept. of TAITRA
Cyndi Hsu, Publicity Manager, 886-2-2725-5200 ext. 2871
Fax: 886-2-2729-1191

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