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Melbourne IT Launches Internet Marketing JV with Fairfax Digital
Wednesday May 14, 2008, 8:43 am

Original Announcement: MLB and Fairfax Digital launch internet marketing JV

Melbourne IT reported that the Company and Fairfax Digital announced a new JV called Advantate, designed to give the extensive SME market in Australia and New Zealand simple, cost-effective access to search engine marketing services. Advantate will provide SMEs with a single point of access to search engine marketing services from a range of leading providers including Google, Yahoo Search Marketing, Ninemsn and Fairfax Digital networks. The company will initially focus on reselling pay per click (PPC) advertising, and will manage these PPC campaigns on behalf of its SME customers. Advantate is expected to launch its services to the SME market in Australia in May 2008.

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