Toyota Announces Changes in North American Production; Prius to Be Built at Mississippi Plant

Thursday July 10 10:25 PM

1) The currently under-construction Toyota Motor Manufacturing, Mississippi, Inc. (TMMMS), which was originally scheduled to produce the "Highlander" SUV, is to instead begin production of the "Prius" hybrid in the latter half of 2010.

2) Toyota Motor Manufacturing, Indiana, Inc. (TMMI) is to begin production of the Highlander in the fall of 2009.

3) Production of the "Tundra" full-size pickup truck, currently built at TMMI and Toyota Motor Manufacturing, Texas, Inc. (TMMTX), is to be consolidated at TMMTX in the spring of 2009.

The production of the Prius at TMMMS is to represent the second Toyota hybrid vehicle produced in North America, where Toyota Motor Manufacturing, Kentucky, Inc. (TMMK) already produces the "Camry Hybrid". In North America, strong demand for hybrid vehicles is expected to continue. Therefore, TMC, as a step toward a more stable North American production structure, intends to respond to customer needs by localizing hybrid vehicle production.

The introduction of the Highlander at TMMI and the consolidation of Tundra production at TMMTX are intended to increase efficiencies at both plants and to achieve steady plant-utilization rates.

Furthermore, as a response to a rapid fluctuation in truck-market demand, TMC announces that operation of the Tundra and Sequoia production line at TMMI, the Tundra production line at TMMTX and the Tundra and Sequoia engine production lines at Toyota Motor Manufacturing, Alabama, Inc. (TMMAL) is to be suspended for approximately three months from early August through to November. During this non-production period, employees are to mainly be assigned to participate in "continuous improvement"activities and training. TMC intends to use the opportunity presented by this period to cultivate its employees, with a long-term aim to further increase the productivity of its vehicle production plants in North America.

TMC, based on its philosophy of "making where sold", and from a long-term perspective, intends to - by solidifying its R&D, procurement, production and sales functions - further strengthen the ability of its production structures to flexibly respond to fluctuations in market demand and achieve a stable supply structure on a global scale.

About Toyota Motor Corporation

Established in 1937, Toyota Motor Corporation (TSE: 7203; NYSE: TM), which celebrates its 70th anniversary this year, has developed into one of the world's best known automobile manufacturers. The Toyota Group sold over 8.5 million vehicles under the Toyota, Lexus, Daihatsu, and Hino brands in more than 170 countries and regions in fiscal 2007. Further, the Company's production is firmly rooted in local communities, with 52 companies manufacturing vehicles and parts in 26 countries and regions. Toyota had approximately 300,000 employees on a consolidated basis at the end of fiscal 2007. The company is headquartered in Aichi, Japan. For more information, please visit www.toyota.co.jp/en/index.html .

Source: Toyota Motor Corporation

Contact:

Toyota Motor Corporation
Corporate Communications Department/
Public Affairs Division
Tel: +81-3-3817-9150
URL:  http://www.toyota.co.jp/en

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