Nokia WidSets Selects MCN to Power Real-Time Mobile Search Across its Universe of Content and Widgets

Monday July 14 8:17 PM

WidSets Search will allow users to effectively find new widgets, providing a short description and view of the widget for immediate download. In addition, WidSets Search services will encompass several content and information channels, including images, yellow pages, news, weather and more. Search results will be provided by the mobile web, in order to enable the best possible experience for optimized mobile internet navigation. WidSets Search has launched in Finland and will be rolled out to European and global users as part of the global WidSets initiative.

WidSets Search makes it easier for people to take their favorite internet content with them anywhere. With more than 5,000 widgets now available in the content library, and a universe of mobile content and information waiting for mobile users, finding that content most efficiently is a fundamental issue. WidSets Search is a major step forward in mobile content and information discovery.

"Nokia is known for setting the pace for innovation around the mobile user experience and we are delighted to be part of the global WidSets service offering," said MCN CEO Marc Bookman. "We've dedicated ourselves to the principles of user-centric search aimed at delivering actionable mobile content results in the fewest clicks, and are pleased that Nokia shares this philosophy with us."

About WidSets by Nokia

Launched in October, 2006 Nokia WidSets is a mobile content consumption, creation, and sharing service currently available in 56 languages and featuring more than 5,000 widgets that have been downloaded by more than 7,000,000 mobile users. WidSets are device agnostic and are optimized for mobile consumption and sharing. WidSets is also part of the Nokia Media Network, a premium advertising network comprised of more than 100 leading mobile publishers.

About MCN

MCN (Mobile Content Networks) provides mobile search management and monetization solutions that deliver the most direct, profitable connections between mobile users and the content and information they want to consume on their phones.

Since 2004 MCN has pioneered Real-Time Federated Search Management, as well as the mobile industry's highest performing paid search programs, and today reaches more than 200,000,000 mobile users worldwide in partnership with leading mobile network operators, portals, handset makers, and content providers.

MobileSearch.net, MCN's whitelabel solution, delivers relevant, actionable results across both WAP and SMS in high value "vertical" content categories (Music, Images, Games, Video, Local, etc) in 2-3 clicks, in any language, and across any mobile network and mobile device. MobileSearch.net launches in weeks, and connects directly to any local or global content source or search engine specified by MCN's partners to deliver mobile search services under their brand and business rules.

With MCN's vertical paid search program allwords(sm), the mobile industry's highest performing PPC mobile content promotion program, MCN has created new revenue opportunities for mobile operators and portals and the most efficient, profitable paid search promotion method for content providers.

MCN launched MobileSearch.net services in Finland in November, 2005 and now powers more than 20 mobile operator and portal search applications worldwide, including services in Japan for Yahoo! Japan Mobile, and NTT DoCoMo, all three operators in Thailand (AIS, DTAC, and True), Scandinavia's Tele2, Elisa, and DNA, and other customers in Asia, Europe, and the U.S.

MCN's business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Finland, the U.K., the Netherlands, Thailand, and the U.S., and technical operations in Japan, the U.S, and Europe.

For more information, please visit http://www.mcn-inc.com.

Source: MCN

Contact:

John Angelo
Abelson Group for MCN
+1-623-792-8239
john@abelsongroup.com

or

Michelle Jerrier
+1 646-465-3078
michelle@abelsongroup.com

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