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For a $10,000 trade you can expect to pay $20 to $40 in brokerage when using a discount or online broker. If using a full-service broker you can expect to pay $150 or more. The question for the individual investor is whether the personal attention, advice and research-related services are worth the extra brokerage. Referring to Online brokers as 'discount brokers' is no longer appropriate as they offer more than just reduced brokerage fees. Online brokers are expanding the range of services they offer over the internet and are encroaching upon full-service brokers in areas of float allocation and distribution of research.
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